Casey Brown: attracting youth back to Australian agriculture

As young Australians who work in the Agricultural sector, myself and my brother are a rarity. We aren’t special and we don’t think we are, but we’re part of a dying breed: young Aussies who still work in ag.

The labour shortage in rural Australia isn’t a recent development – it’s a chronic blight that worsens every year, and it’s proving hard to treat.

According to the ABS, the median age of ag workers is now 53 years, compared to the national average of 40. This is a huge difference.

This figure looks even more worrying when we consider that we don’t have enough young successors to replace our ageing workforce when they retire.

To understand how to address this issue, we have to look at what’s causing it. And when we do, the harsh but simple way of framing it is with two words: money and careers.

Money

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Globalisation, maturation of our economy and Australia’s growth as a professional centre are all good things. However, this positive direction with its uni degrees, great pay and air-conditioned office jobs has sapped a lot of our young workforce.

So-called ‘rural’ work also pays excellently if you work in the resources sector, and this financial incentive has consistently drained much of our young and ambitious talent over the last decade or more.

I’m not faulting anyone on their choices – considering the options, it seems like a good decision. They can either buy or work on a farm, suffering through long hours and tight profit margins, or they can jump on a FIFO plane and be on six digits without so much as a machine ticket.

The problem is that the part about “long hours and tight profit margins” isn’t really true or representative of what an ag career is. Which leads me to the next issue.

Careers

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For the most part, the general public simply don’t ‘get’ what a career in ag is – including many kids who are from the country themselves.

“Agriculture” isn’t “farming”. Or I should say, it isn’t just farming. It’s the entire food production and supply chain, from lab research on grain varieties to industrial designers and engineers creating efficient harvesting machinery.

It even includes recruitment companies who help supply the workforce that keeps the industry moving.

But the public – young or old, urban or rural – don’t seem to understand this. When they think of agriculture, they think of wise and weathered old blokes like the guy on the Bega commercial.

They don’t think of the opportunities in ag (maybe because they don’t hear about them), especially the non-financial ones, like work-life balance, the fulfilment you feel as a food provider, or growing to appreciate the land that we call home.

What ag needs

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Is a healthy, well-staffed ag sector an unobtainable pipe dream? I don’t think so. If I did, I wouldn’t be doing what I do.

I do think it will need some work to get it going though. Some organisations like the NFF are doing a stellar job of promoting ag to the youth market, but just like any cause-related initiative it seems that the correlation between PR/advertising budgets and success is more than coincidental.

That said, here’s my humble opinion on what our ag sector needs:

As many brilliant minds have already established well before me, education is the key: education of the public, and formal education for the next generation of ag professionals.

I’d like to see the media focus less on portraying the old-fashioned storybook version of ag, and instead focus on the modern, multi-disciplinary industry that it is today.

We as a nation need to look at the ag sector’s successes. All we seem to hear about is the doom and gloom. I understand that only certain types of stories sell, but for the sake of our nation’s food security and rural communities, I’d like to see us paint a more balanced picture of what a career in our sector is.

I’m not leaving the farmers out either – they are the people that put food on our plates. However, unless you’re born into it, farming isn’t a cheap industry to get into, and unless you know how to run a farm, the learning curve can be unforgiving.

But aren’t these challenges the same for any business? Thousands of young tradies and uni graduates get out there and start their own businesses every year. Maybe the government could put some money into incentivising young Australians into owning profit-turning farms. They’re already doing it for first homes; it’s worth thinking about.

As for formal education, certain interest groups and NGOs are doing their part to promote our industry via scholarships and foundations. This is a great start, and it’s something I’d love to see more of.

I would however suggest one tweak: these uni’s and training organisations need to recategorise “agriculture”. As a blanket term, we already know it doesn’t conjure up the right image in people’s minds. Maybe they should be putting more ag-related courses as electives within major non-ag degrees. At the moment we’ve got Ag Science… and that’s about it.

We have a long and hard road ahead of us. Myself, my brother and our company are trying to do our part to keep Aussie farms well staffed and profitable, but in the end we’re just a drop in the ocean.

I’m not simply throwing my hands up and asking the government, uni’s and media to fix our ailing industry either.

I’m asking the whole country to fix it, one step at a time. We like to dream big, us country boys.

Agri Labour Australia Award presented to Total Ag Services at the 2015 Lowes Petroleum Business Awards

Agri Labour Australia would like to congratulate fellow Darling Downs business, Total Ag Services, for their success in winning the Agri Labour Australia sponsored Agriculture Services Award at the Lowes Petroleum Business Awards.

Total Ag Services were selected as winners from a diverse field of industry service providers.

The event provided a fantastic occasion to showcase the outstanding achievement of local businesses in the Goondiwindi region.

Agri Labour Australia Managing Director, Casey Brown was proud to sponsor the local business event.

“Being from Goondiwindi myself, the strength of local business on the Darling Downs is something that is truly important to me on a personal level. It’s brilliant to see the success of the small business community in Goondiwindi, with so many people working hard to innovate and improve the Ag sector,” said Mr Brown.

For more Agri Labour news follow us on Twitter @AgriLabour

Agri Labour Australia wins 2015 Australian Small Business Champion Award for Agribusiness

Agri Labour Australia has won the Agribusiness category of the 2015 Australian Small Business Champion Awards.

The prestigious national award, sponsored by True Local, recognises outstanding small businesses and the role they play in Australia’s communities, culture and economic development.

Managing Directors and Co-Founders Casey and Luke Brown attended the award presentation gala, which was held at the Westin Hotel Sydney on April 18th.

During the judging process, entrants were individually assessed against a number of criteria including company growth, turnover, promotion, customer service, community activity, achievements, training and sustainability, to name just a few.

Other competitors in the Agribusiness category included a tractor importing company and a manufacturer of nutritional products for livestock.

“We’re proud to have been able to accept the award on behalf of our wonderful team”, said Casey.

“Thank you everyone for your hard work. It’s thanks to you that we’ve earned this recognition,” he said.

Since it opened in 2009, Agri Labour Australia has grown from one small office, into a network that stretches across the Australian continent and as far as Taiwan.

Agri Labour Australia has also been nominated to enter the similarly prestigious Telstra Business Awards. Wish us luck!

Company Announcement: Telstra Australian Business Award Finalist

Agri Labour Australia is pleased to announce that we have been nominated as a finalist in the 2015 Telstra Australian Business Awards.

The Telstra Australian Business Award recognises successful Australian business ranging across a number of sectors.

Managing Director, Casey Brown, wishes to recognise all of the clients, suppliers and people that have contributed in their own way towards our success.

“It’s encouraging to take stock and use a moment like this to recognise our progress since the Agri Labour Australia journey started back in 2010. We are as motivated as we were on day one to continue working with Australian agriculture to feed an ever-expanding global population,” Casey said.

The award will be judged by a select pool of national business experts and industry leaders. Following six months of analysis, the winner of the Telstra Australian Business Award will be announced on Wednesday 19th August.

For more news follow our journey on Twitter @Agrilabour 

‘Mature Workforce’ to play key role in future of Agriculture

Mature workers are increasingly adopting a key role in meeting skilled labour gaps in Australian agriculture.

Changing ageist perceptions and embracing workplace diversity, will enable Australian agriculture an opportunity to engage the fastest growing labour segment in Australia.

Regional Australia Institute CEO, Su McCluskey spoke of the positive opportunities a mature workforce can deliver regional Australia,

“It’s time to change our thinking about what an ageing population means to Australia. The next generation of older Australians will be the most educated, diverse, wealthy and experienced to reach the traditional retirement age. Our conversations around ageing need to reflect this by acknowledging not just the challenges, but also the opportunities.”

2014 KEY FACTS

  • Mature workers make up 39 per cent of total regional workforce
  • Fastest growing labour segment (ABS, 2009)
  • Mature workers lifestyle aligned with cyclical HR demands of Agriculture
  • Mature workers less likely to experience work-related injuries (ABS, 2006)

Acknowledging the significant value of workplace diversity, Agri Labour is proud to continue our commitment to enabling mature workers equal access to employment opportunities in regional Australia. “Amid the challenging labour climate of Australian Agriculture, mature workers contribute a broad range of knowledge, skills and abilities which improves the total quality and productivity of our harvest teams”, said Casey Brown, Agri Labour Director.

With the retirement age likely to raise to 70 in the near future, Australian agriculture is well positioned to engage a growing number of experienced Australians who will be seeking their next career challenge.

To find out what it’s like to experience working all over Australia as a mature aged worker meet Wayne Kennedy

Company Annoucement: Agri Labour Australia expands to Western Australia

We are excited to announce that we have expanded our operations to achieve national recruitment capabilities.

On the 1st of July, 2014  Agri Labour Australia officially launched our Western Australian office to service the Western Australian agriculture sector. Our first harvest teams are currently underway in Manjimup and Pemberton and are achieving high levels of quality and productivity.

According to Luke Brown (Director, Agri Labour Australia),

“Although some sections of the agricultural industry might continue to use illegal immigrants and adopt unfair payment practices, there is a clear demand in WA for a service that was compliant with Federal award payments, safety and immigration legislation.”

“It’s a huge time-saver for the farmers if they do not have to find, interview and screen people themselves, let alone if the labour does not have the right skills or attitude. In a sense, we serve as a human resource department and enable farm business to achieve increased productivity.”

Following recent strong performance by our harvest management teams in Victoria, Northern Territory and Tasmania, this recent expansion represents an additional strategic advantage for Agri Labour Australia. We are now able to retain our skilled personnel by offering diverse employment opportunities nationwide. Account Manager, Liam Palmer said,

“The expansion into WA and the seasonal requirements of the agriculture industry were complimentary to Agri Labour’s national approach. We have a team doing the strawberry harvest with a client on the Sunshine Coast. When that draws to a close, we can place the best pickers to work in WA for the harvest which is now underway.”

For further information regarding our harvest and food processing teams in WA please contact Luke Brown via [email protected] 

Agri Team endures 2014 Hell of the West

While there are some, more level headed companies who opt in for routine 5km fun runs, Agri Labour Australia’s Recruitment Coordinator, Ruth Bond, believes in going above and beyond the industry standard and challenging our team to their limit.

On Sunday the 2nd of February, three of our more agreeable recruitment officers started their day with a gruelling long distance triathlon in Goondiwindi, QLD, all in the name of embracing the rural spirit and developing our Agri Labour team culture.

It is considered one of Australia’s toughest and most challenging endurance races. Not for the faint hearted, it is a 2KM swim through the murky waters of the Macintyre River, 80km cycle loop out to the local canola fields and back, followed by a 20KM run including three loops of the township in the stifling 40 degree heat of the Goondiwindi summer.

Ruth got the team off to a cracking start overcoming the initial thrash of swimmers and perplexed local pelicans to record a fantastic time of 48minutes. A spectacularly lycra clad Liam was next on the scene clipping into his Trek for a testing 80KM cycle through the headwinds of the Darling Downs. With Liam out on his cycle leg the Agri Labour support crew waited with great anticipation at the transition zone back at race HQ.

Just as we were about to call for the search and rescue crew to retrieve our assumed lost Recruitment Consultant, an unmistakable smile of relief soared around the final bend on two wheels and finished off in style.

All that was left now was for Mitchell to complete the 20KM run, consisting of three casual loops around the Goondiwindi Township. Mitchell, driving overnight from AFLQ pre-season camp in Mount Barney the day prior, competed hard and brought home team Agri Labour with a wet sail completing the 21KM in 1 hour 19 minutes.

Despite an apparent lack of adequate training for the event our team all showed substantial courage to finish the endurance event in good time and will definitely be back to do it all again as a team in 2015!

Join the Agri Labour Australia team in the 2015 HOTW: www.hellofthewest.com

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